Businesses without a professional website forgo credibility. A distinct online presence offers more than marketing opportunities and customer acquisition. It's a brand's digital storefront for millions of potential customers across the globe. But, what's the point of having a website, or any marketing content for that matter, if it gets lost among millions of online web pages?
What is Search Engine Optimization?
Marketing software company MOZ best describes SEO as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.” With specialized software, marketers can determine what people are searching for online, the types of answers they seek, specific words used, and the types of content they consume.
On the simplest level, when a brand knows the answers to these questions, it can better connect to its target audience, i.e., consumers searching online for solutions offered by a product or service. Even though paid advertising and social media generate traffic to websites, the majority of online traffic still comes from major search engines like Bing and Google.
Keep on reading on our website: https://comradeweb.com/blog/seo-and-its-role-in-digital-marketing/
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