Like many industries, construction companies have experienced their fair share of challenges since the outbreak of the pandemic, such as labor shortages and project stagnancy. All businesses face unique obstacles, but in 2022, as everyone adjusts to the new normal, you don’t want digital marketing to remain a stumbling block.
A competitive disadvantage and loss of relevance are two major costs outlined by the Digital Marketing Institute for businesses that don’t embrace digital marketing. Failure to innovate or think outside the box will hold companies back. In today’s digital world, experimentation, agility, and flexibility are required for successful construction marketing.
Currently, the industry is crowded with traditional marketing methods. Many construction companies have not yet fully leveraged the prowess of social media platforms and even digital marketing as a whole to expand their customer base and boost their bottom line. In general, the industry is yet to adopt digital marketing on the scale of other industries. Companies that do will leapfrog the competition by establishing an early online presence where competition is relatively still scarce.
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