It seems like hardly a week passes without a story about new developments in e-commerce. As online marketplaces like Amazon have grown and new trends in e-commerce emerge constantly, many small business owners are beginning to question whether they should sell products on their own online stores, marketplaces, or both, in the form of a multi-channel e-commerce strategy.
The following 5 questions will help you evaluate your business and determine whether a multi-channel e-commerce strategy is right for you.
1. Where do your customers shop?
Many articles emphasize the importance of evaluating other e-commerce websites to understand your competition. While this is important, it leaves out another key source of potential competition: online marketplaces such as Amazon, eBay, and Etsy.
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