There’s no foolproof method or template for creating an online presence. Why? Although everyone deals with the same algorithms, the personal aspect of managing a presence doesn’t fit into a template. You see, you’re not creating a one-time post to show off your brand. You’re actively managing your online presence, which is a lot of work. Fortunately, you can focus on a few key facets and make all of your efforts pay off well.
User Interface
Can your users easily log into their portals? Perhaps you have an app that is clear and simple, but your website is confusing. Always consider your user interface and regularly audit it for ease of use. If you get any feedback from your customers or staff, consider making improvements. Even if you make adjustments and they don’t work out well, it’s better to revert back rather than to be so inflexible with your UI that you lose customers.
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