Competition among senior homes can be fierce, especially in and around the big cities like Chicago. If you want to increase occupancy and profits, you have to be everywhere a potential resident may look for a senior home, including online directories, which can be extremely effective.
Why Online Directories Work
Visibility. When potential residents search for senior homes using Google, they first see the paid ads, then three or four map listings, and then a list of organic results. If they skip the ads and the map listings, and most people skip that, among the ten organic results they will see and probably click on at least one or two directory listings.Directories form about one third of organic results and very often get the top rankings. If you were to search for a senior home in Atlanta, Georgia, for example, the first organic result would be either Senior Housing Net, Senior Directory, or Yelp.
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