Do you have a marketing plan?
If you’re reading this, you probably don’t. In fact, most marketing managers of law firms we talk to operate on tactical level and usually give us a blank stare when we ask them about their planning. And, like Sun Tzu said in The Art of War, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.''
You always make a plan before you go in a courtroom to fight for a client, right? So why overlook marketing planning?
Why you need to plan marketing for law firms
One of the common and most-expensive mistakes lawyers make is treating their firm as a law practice and not as a business. A practice usually amounts to a job for the owner with a few support staff people. A practice is not worth much without the lawyer, and it can’t be sold for much when he/she decides to retire.
Read more:
https://comradeweb.com/blog/how-to-create-an-effective-marketing-plan-for-a-law-firm/
If you’re reading this, you probably don’t. In fact, most marketing managers of law firms we talk to operate on tactical level and usually give us a blank stare when we ask them about their planning. And, like Sun Tzu said in The Art of War, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.''
You always make a plan before you go in a courtroom to fight for a client, right? So why overlook marketing planning?
Why you need to plan marketing for law firms
One of the common and most-expensive mistakes lawyers make is treating their firm as a law practice and not as a business. A practice usually amounts to a job for the owner with a few support staff people. A practice is not worth much without the lawyer, and it can’t be sold for much when he/she decides to retire.
Read more:
https://comradeweb.com/blog/how-to-create-an-effective-marketing-plan-for-a-law-firm/
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