To grow your firm, you have to be everywhere where a potential client may look for you, including online directories, which can be extremely effective. Read this article to find out why this is so important.
There are four reasons why promoting in online directories is exactly what you should do:
1. Visibility. When prospects search for lawyers in Google, they see three paid ads, then three or four map listings and then a list of organic results. If they skip the ads and the map listings, which is how many potential clients search, chances are they will click on a directory listing in the organic search results.
Directories form about one third of organic results and very often get the top rankings. If you were to search for a criminal defense lawyer in Atlanta, Georgia, for example, the first organic result would be either Avvo — which is currently the biggest attorney directory in the country — or Yelp.
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