Most websites for lawyers underperform, which means you might be losing tens of thousands of dollars every month in missed opportunities. The average website conversion rate for the legal industry is 2% and half the websites convert less than that. The reason why most websites do not convert at higher rates, aside from highly-competitive environments, often lies in the website itself; or, more specifically, in the difference between what clients expect to see on the site, versus what they actually see. In order to get more clients, your website has to match visitors’ expectations. Here is what they expect.
What is a conversion? It is a web visitor who has called you or has filled out the contact form on your website, so you’ve converted them from a website visitor to an opportunity for your firm to serve them.
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