Many lawyers come to us looking for “more clients” or looking to “grow”. But what does this mean? How many clients are you hoping to get from your digital marketing agency for lawyers? How much revenue do you want to generate? Finally, how will you know when it’s done? Business growth requires clarity. This is why you should define your goals and then have your marketing agency help you determine how they can be achieved.
A good example of a SMART goal is “Increase revenue by 50% by December 31, 2019”. In order to come up with such a goal, you should think about how much you’re making now and what you’d like to be making, what is your average revenue per client, how many more clients your firm can handle, etc.
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