Raise your hand if you’ve ever paid a small fortune for Pay Per Click advertising without seeing great results. Unfortunately, paying for some of Google’s most popular keywords is an extremely expensive way to enhance the visibility of your law firm and it is crucial that you make the best of it, or you’ve just thrown some money down the drain. Still, PPC does work, so the attorneys who succeed in getting clients through PPC must be doing something right. Here’s what it is.
Keywords and key phrases
Building your campaigns on the correct keywords and key phrases can make a massive difference in how they perform and how much they cost you.
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