Today we’re going to talk about the five most common mistakes law firms make in their marketing and how to fix them. And these are big mistakes. They’re not just big because of how much money they waste, they’re big because they end up costing law firms dozens and hundreds of potential clients, resulting in millions and millions of dollars opportunity cost each year. 2017 Department of Labor Statistics research showed the median income of only $119,000 a year for lawyers in the U.S. Across the board. Yet, there are those high-earners who make a million or more. What’s the core difference? High-earners do not make these common mistakes.
#1: Not showing up where and when prospective clients look for a law firm
Most attorneys don’t show up when and where prospective clients are looking.
Back in the day people used Yellow Pages to find a lawyer, or they asked for a referral from friends, family, or other lawyers.
Today, people use Google.
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