5 Strategies to Improve PPC for Your Law Firm

Did you know if you are a Medical Malpractice Attorney you could spend $487.50 per click for the phrase "Birth Injury Attorney Chicago" on Google? That is not $487.50 for a month or week-long campaign. That is for one prospect to click once on your website. While not every niche is that expensive, many personal injury attorneys regularly pay $100 or more per click in larger cities to generate targeted traffic. With so much money at stake, attorneys find it crucial to optimize your campaign for success. That is why we want to explore how you can use PPC for your law firm.

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